its all about

style and entertainment


PACOFS is the flag ship of theatre activities in the Free State Province, the central region of South Africa. It is a Playhouse where an environment is provided for artists to practice and perform their different art forms. An annual season of classic and contemporary South African, African and international theatre productions are performed inside its theatres.

PACOFS is a major community and cultural resource for people of the central parts of South Africa and Lesotho. It is committed to the development of both new works and Free State artists through its arts development program. It also plays a role in the bigger picture of the South African theatre scene by contributing touring productions and providing employment and career opportunities for creative and administrative staff.


To be the icon of performing arts in South Africa.


To develop and promote performing arts and culture in the Free State.


PACOFS values are captured as an acronym in its name:

  • Professionalism – As a team, PACOFS staff will act professionally to deliver value to our customers
  • Artistic freedom – Artists must be able to express themselves without fear or favour
  • Commitment – PACOFS is committed to ensuring that it promotes arts and culture in the province
  • Objectivity – PACOFS is acutely aware of the importance of remaining objective about its artistic offerings
  • Flexibility – It is important to have an artistic programme that is flexible enough to be amended at short notice
  • Service excellence – Everything we do is done to the highest performance standards to ensure customer satisfaction
Brand Promise

State of the free arts

  • To present aesthetically pleasing and commercially viable artistic programs.
  • To provide additional assistance and resources to historically disadvantaged groups to promote greater access to the arts.
  • To maximize income to enable PACOFS to present, develop and promote arts to the benefit of all the people of central South Africa
  • To develop audiences by promoting the appreciation, understanding and enjoyment of the performing arts.
  • To provide state of the art facilities as part of quality service delivery.
  • To show commitment towards excellence in quality service delivery in all aspects of the business.

PACOFS as playhouse and provider of services